The Challenge What is the one thing you needed when you came to Alpine for help?
EXAMPLE: Was there something you or your team didn't know how to do? Maybe why you would do it? Perhaps you wanted to accomplish something, but didn't know how to get there? Why did you choose to work with a guide?
Tell us about before you approached Alpine for help? EXAMPLE: How did you feel? Did you go down some frustrating roads? Did you try doing it yourself? What did you learn in your own research, or experience? Did you make any mistakes? Did you realize something important?
What happened after you came to Alpine for help? EXAMPLE: Did you feel the team at Alpine understood your goals? Your specific needs? What solutions were offered? What solutions were decided upon? What were the results?
Measurable Results It's really great to feel like we have made progress. But, one area we'd really like make sure we are delivering is in measurable results.
Were you measuring results before? Are you measuring results now?
EXAMPLE: Do you now measure sales? Visits? Visitors? Leads, maybe completed forms? How has this improved?
Improving Results We want you to come out of any Alpine engagement clearly understanding your next steps.
EXAMPLE: "When I do this...", more visitors come to my site. Is it clear to you what you need to be doing to drive more sales, more visitors, or more leads? Will you, or have you made attainable goals for yourself or your team to move the needle on your site?