Writing for Readers Who Are AI
ChatGPT, Google’s AI answers, and AI agents now read your website before people do. Plain facts, clear headings, and prices on the page decide whether you get quoted or skipped.
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Strategy
16 posts
Thinking Beyond WordPress? What to Know About Astro Apps
An Astro app is a custom web application, such as a marketing app, customer portal, or business system, that runs on Cloudflare's global network without the plugin upkeep of WordPress. Here’s who it suits, and how to decide.
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When AI Agents Pay by the Request: What x402 Means for Local Experts
A new open payment standard, x402, lets AI agents pay a few cents at a time for data and expertise. Here’s where it’s headed, and how lawyers, data holders, and other specialists could take part.
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Protecting Your Business from Predatory Legal Solicitations
Running a business website comes with numerous challenges, including an increasingly common threat: predatory legal solicitations targeting small business owners through intimidating emails and urgent warnings. These unsolicited…
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Accessibility Mills: What Business Owners Need to Know About Predatory Accessibility Lawsuits
In recent years, the rise of “accessibility mills” has become a significant concern for website owners. These firms specialize in sending demand letters or filing lawsuits alleging website non-compliance with the Americans with…
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Google gives HTTPS websites a boost
Everyone knows that Google has been a strong advocate for high quality search results. Google wants visitors to get exactly what they are searching for on the first try. Google has done extensive work to understand the searcher's…
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Why Does Video Work?
One of the easiest and most effective ways to establish your expertise is to use video content. Video is becoming an increasingly popular medium and has a great return on investment.
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Should I Register a Non-Dotcom Domain?
Dotcom domains remain the best choice for your business. New top-level domain extensions do not provide enough usable value for a typical business website.
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How Do Photo Rights and Ownership Work?
All about Photo Rights and Ownership, Licensing, Hiring a Photographer, Permissions, and Stock Photography.
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Critical Security Practices
It's now time to consider logins a critical part of your internal security procedures. Access to your online store, website, twitter, linkedin, youtube, yelp, pinterest, and any number of industry specific sites are incredibly important to maintain responsibly.
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Branding in Social Media
Most companies and organizations understand the need to tap into the power of social media. As you extend your message through avenues like Twitter, Pinterest and Facebook, be mindful of your brand.
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User Tests in Marketing
We all know the phrase, "throw the baby out with the bathwater". Unfortunately, marketers are often presented with enticing opportunities to do just that. One classic example is the monolithic "website redesign project". The purpose of a website redesign should only be to move the business ahead. A lateral, or even a regressive redesign can be a costly mistake.
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Link Building: Choose Your Friends Carefully
Search engines are no longer simply counting links; they’re paying attention to the source of the link. Link building in the age of Search Engine Optimization puts the emphasis on link quality as opposed to quantity. Seeking links which will float your site with a higher ranking is as important to good SEO as the content of your site. Even more important? Know which links will sink your content.
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Domain Name Registration and Management
Why would you pay a couple of bucks less just to be hassled into buying add-on features you didn't know you needed?
Read →Isn't Wordpress Only for Blogging?
Blogging on Wordpress is out! Websites by Wordpress, with its multitudes of plug-ins, are in. So what makes Wordpress such a compelling platform? Themes and plugins.
Read →Understanding Accessibility Standards: Practical Advice for U.S. Business Owners
But, Google is from Jupiter. Read this wired article by Steven Levey to gain a better understanding of the engine and help focus your work on principles that help improve your relationship with Google.
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