Blog · Category

Writing

7 posts

  1. Writing for Readers Who Are AI

    ChatGPT, Google’s AI answers, and AI agents now read your website before people do. Plain facts, clear headings, and prices on the page decide whether you get quoted or skipped.

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    8-bit arcade screen: a pixel robot labelled P2 scans a web page with headings, text and a price tag, under the words Player 2 has entered

  2. Google gives HTTPS websites a boost

    Everyone knows that Google has been a strong advocate for high quality search results.  Google wants visitors to get exactly what they are searching for on the first try.   Google has done extensive work to understand the searcher's…

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    Google gives HTTPS websites a boost

  3. Cultivating Content From Your Outbox

    Writing, blogging, and fresh content generation is one of the best things you can do for your business. Some tips for the dry wells of creativity and the commitment averse.

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    Cultivating Content From Your Outbox

  4. User Tests in Marketing

    We all know the phrase, "throw the baby out with the bathwater". Unfortunately, marketers are often presented with enticing opportunities to do just that. One classic example is the monolithic "website redesign project". The purpose of a website redesign should only be to move the business ahead. A lateral, or even a regressive redesign can be a costly mistake.

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    User Tests in Marketing

  5. Link Building: Choose Your Friends Carefully

    Search engines are no longer simply counting links; they’re paying attention to the source of the link. Link building in the age of Search Engine Optimization puts the emphasis on link quality as opposed to quantity. Seeking links which will float your site with a higher ranking is as important to good SEO as the content of your site. Even more important? Know which links will sink your content.

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    Link Building: Choose Your Friends Carefully

  6. Generating New Story Ideas for your Blog or Social Media

    While it is easy to think of ideas for your blog when it is new and fresh, a few months into the process, creative ideas don’t often flow as freely.

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    Pixel-art arcade screen: NEW IDEAS! as a player bumps a block and a lightbulb power-up appears between BLOG and POST bubbles

  7. Understanding Accessibility Standards: Practical Advice for U.S. Business Owners

    But, Google is from Jupiter. Read this wired article by Steven Levey to gain a better understanding of the engine and help focus your work on principles that help improve your relationship with Google.

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    Understanding Accessibility Standards: Practical Advice for U.S. Business Owners

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